In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries.

Some takeaways:

• Finding the boundary between personal branding and the influencer economy
• The need for practitioners to have strict ethical boundaries
• How client confidentiality and informed consent play a role in the online presence of mental health professionals
• How to successfully and ethically manage brand partnerships and content creation to build trust

Connect with Michael:

• Website
• Instagram
• LinkedIn

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