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Craig Ward (@MrCraigWard) is a designer, art director, typographic artist, and author currently living in Brooklyn, NY. A UK native, he came to New York in 2009 shortly after being selected as an ADC Young Gun.
As a solo act, Craig created projects for Adobe, Squarespace, Calvin Klein, Google, Nike, and host of other large brands across entertainment, fashion, media, and consumer products. Lately, he’s rejoined the agency world.
In this conversation, we discuss the culture clash between a large company and a solo practice, the economics behind design (large and small), and where agencies can still innovate in spite of their size.
Catch up with Craig on his personal website, Words Are Pictures.
Cover photo by Jonathan Pilkington.
Get The EpisodeSubscribe to The Busy Creator Podcast on iTunes, on Google Play Music, on Android, on iHeart
SponsorFreedcamp, the finest free online project management software
Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.
Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com
Show Notes & Links
"Solo practice is very liberating, but brings its own problems."
—Craig Ward
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"When you work for someone else, you can spend almost 100% of time working on projects. For yourself, it’s maybe 50%."
—Prescott Perez-Fox
Tweet This
"When freelance work became my full-time job I suddenly had free time."
—Craig Ward
Tweet This
"I didn’t think at all about the financial aspects of solo work."
—Craig Ward
Tweet This
"Big agencies are designed to spin wheels."
—Craig Ward
Tweet This
"If you’re a creative person, you’re not supposed to be good at business stuff."
—Craig Ward
Tweet This
"When you work solo the highs are higher, but the lows are lower."
—Prescott Perez-Fox
Tweet This
"In so many ways it’s a holiday to have a team."
—Craig Ward
Tweet This
"At a certain point, agencies stop being creative companies and start being corporations."
—Prescott Perez-Fox
Tweet This
"Clients get the work they deserve."
—Denise O'Bleness
Tweet This
"The answers are not found in the office."
—Craig Ward
Tweet This
"Luck is what happens when preparation meets opportunity."
—Seneca
Tweet This
"The barrier to entry to experimenting is lower than ever."
—Prescott Perez-Fox
Tweet This
"I worry that I’m spreading myself too thin, but I’d rather have a go than not."
—Craig Ward
Tweet This
"We ran out of stuff to talk about … so we had a kid."
—Craig Ward
Tweet This
"Every child is an artist. The problem is how to remain an artist once we grow up."
—Pablo Picasso
Tweet This
"There’s real beauty in an eclectic team."
—Craig Ward
Tweet This
Craig Ward (@MrCraigWard) is a designer, art director, typographic artist, and author currently living in Brooklyn, NY. A UK native, he came to New York in 2009 shortly after being selected as an ADC Young Gun.
As a solo act, Craig created projects for Adobe, Squarespace, Calvin Klein, Google, Nike, and host of other large brands across entertainment, fashion, media, and consumer products. Lately, he’s rejoined the agency world.
In this conversation, we discuss the culture clash between a large company and a solo practice, the economics behind design (large and small), and where agencies can still innovate in spite of their size.
Catch up with Craig on his personal website, Words Are Pictures.
Cover photo by Jonathan Pilkington.
Get The EpisodeSubscribe to The Busy Creator Podcast on iTunes, on Google Play Music, on Android, on iHeart
SponsorFreedcamp, the finest free online project management software
Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.
Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com
Show Notes & Links
"Solo practice is very liberating, but brings its own problems."
—Craig Ward
Tweet This
"When you work for someone else, you can spend almost 100% of time working on projects. For yourself, it’s maybe 50%."
—Prescott Perez-Fox
Tweet This
"When freelance work became my full-time job I suddenly had free time."
—Craig Ward
Tweet This
"I didn’t think at all about the financial aspects of solo work."
—Craig Ward
Tweet This
"Big agencies are designed to spin wheels."
—Craig Ward
Tweet This
"If you’re a creative person, you’re not supposed to be good at business stuff."
—Craig Ward
Tweet This
"When you work solo the highs are higher, but the lows are lower."
—Prescott Perez-Fox
Tweet This
"In so many ways it’s a holiday to have a team."
—Craig Ward
Tweet This
"At a certain point, agencies stop being creative companies and start being corporations."
—Prescott Perez-Fox
Tweet This
"Clients get the work they deserve."
—Denise O'Bleness
Tweet This
"The answers are not found in the office."
—Craig Ward
Tweet This
"Luck is what happens when preparation meets opportunity."
—Seneca
Tweet This
"The barrier to entry to experimenting is lower than ever."
—Prescott Perez-Fox
Tweet This
"I worry that I’m spreading myself too thin, but I’d rather have a go than not."
—Craig Ward
Tweet This
"We ran out of stuff to talk about … so we had a kid."
—Craig Ward
Tweet This
"Every child is an artist. The problem is how to remain an artist once we grow up."
—Pablo Picasso
Tweet This
"There’s real beauty in an eclectic team."
—Craig Ward
Tweet This