Whether you call it the client journey, the sales process, or the map of your offers, a sales funnel is an integral component to building your business thereby bringing you closer to potential customers through marketing. With six years in the industry under my belt, I have had a lot of exposure to strategists who use this approach to help businesses grow. Recently, however, I’ve noticed a trend: entrepreneurs are being sold on sensationalized sales funnels that leave them penniless. In today’s episode, I discuss this phenomenon, how to identify these one-size-fits-all “solutions'' and provide a better idea on how to approach growing your business through this otherwise helpful tool. 

• Why cookie cutter sales funnels don’t work!
• General rules of thumb when approaching sales funnels 
• The trend I’ve been seeing and its impact
• A basic sales funnel example + why even this model wouldn’t work for some businesses
• My own personal experience investing in a one-size-fits-all funnel
• Book recommendations on marketing/business strategies