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Any song you listen to is only made up of 12 notes. And how that music is perceived is how the performer uses those notes. As sales people we have the same opportunity with a limited number of stories that can relate to those we are selling. A single story can fit multiple different situations depending on how you "perform it"
By Mike ShipmanAny song you listen to is only made up of 12 notes. And how that music is perceived is how the performer uses those notes. As sales people we have the same opportunity with a limited number of stories that can relate to those we are selling. A single story can fit multiple different situations depending on how you "perform it"