I was fortunate enough to have learned how to use the Internet to design my own “lifestyle business” years before Tim burst onto the scene with his groundbreaking book, The 4-Hour Workweek.

There were plenty of insights in there that I knew on some level, but had never specifically identified or been able to articulate the way he did in the book — this one ranking right at the top.

People mentioned in this episode:

Tim Ferriss

Books and other resources mentioned in this episode:

The 4-Hour Workweek

Six things about Simple Secrets and its founder, Chris Allen:

Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

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