Vibha Singh is the VP, Digital Strategy & Communication at ET Medialabs. Vibha, with 15+ years of experience, has worked with and for some of leading consumer brands across categories such as Media & Entertainment, Education and IT. An Engineer from IIT and Marketer from MICA, she brings the rare combination of data driven performance success clubbed with performance driven creative strategies for hyper-growth brands.

At ET Medialabs, she helped brands across categories such as Edtech, Foodtech, Luxury and Fintech to achieve their full performance potential with creative being the key lever along data driven approach to drive the whole customer journey from acquisition to conversion and thus, drive maximal LTV.