“We don’t have budget for that” is something we hear all the time. But often, it’s not really about money - it’s about clarity, confidence, and priority.

In episode nine of our 10-part series breaking down sonic branding myths, we talk about how to reframe the budget conversation. Whether it’s reallocating, splitting, or simply showing the value in a way that lands, this episode is all about getting smart with how sound gets funded.

If your brand says there’s no budget, this is where the real conversation starts.