Leading people is a tough challenge—we both know it. We don’t control what they do. We don’t know what’s running through their minds. Yet somehow, we’re tasked with guiding them toward goals—hitting milestones, growing profits, and keeping the higher-ups happy.

How do we pull that off when they’re not machines we can program? We turn to books for leadership insights. We seek empathy strategies. We head to seminars for inspiration—and listen to podcasts to stay motivated.

But why all this effort, and what’s the one leadership style that truly works and the one we can sharpen to make a real difference?

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-Ivan

Founder / CEO - The Better Place

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