GDM Podcast

There's a Better Way to Do Loyalty (Experiences Beat Discounts Every Time) | Steph Vrona & GDM


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🔥 Learn Loyalty That Actually Works:

https://www.highdef.studio


Stephs Course: https://highdef.studio/product/clarif...


In this episode of the GDM Podcast, we’re joined (again) by Steph Vrona, founder of High Def Studio — the retention and loyalty architect behind some of the best-performing dispensary programs in the country.


From six-month promo calendars to experiential reward systems that make customers want to come back, Steph breaks down why 90% of loyalty programs fail — and what the smart dispensaries are doing differently.


🎟️ Ever wondered why your “$5 off next visit” promos stop working?

🤝 Want budtenders who actually build your SMS list for you?

📲 Debating whether a dispensary app is worth the cost?


This episode is your full-stack playbook for building retention, not just repeat discounts.


📖 Download Our Free Cannabis Marketing Cheatsheet: https://greendispensarymarketing.com/...

💻 Sell More Ounces, Bongs & Premium Products: https://greendispensarymarketing.com


In This Episode, We Unpack:


✅ How to clarify your dispensary’s market position in 10 steps

✅ Why most loyalty programs train customers to wait for sales

✅ How to turn budtenders into your highest-ROI marketing channel

✅ The $200 movie-ticket hack that outperformed every discount campaign 4

✅ How to build partnerships with local, non-cannabis businesses

✅ Why browser push + SMS is greater than generic apps every time

✅ The hidden cost of underpaying budtenders


🔥 Key Highlights:


📌 “DISCOUNTS BUY ATTENTION. EXPERIENCES BUY LOYALTY.”

📌 The truth about app fatigue and brand-first marketing

📌 How Taco Bell’s drop model can revolutionize dispensary retention

📌 What 2026 means for THCa brands and national growth

📌 Why community is the new competitive edge


👉 Like, comment, and share if you’re ready to turn one-time shoppers into fans for life. Because in 2025, the real flex isn’t traffic — it’s retention.


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GDM PodcastBy Yuliana Oroz