Zesty Z is the brainchild of founder Alexander Harik, who pitched the idea to his family at the dinner table. They promptly laughed him off before starting to take him seriously.

Thankfully for all of us, Zesty Z was born as a new za'atar-based condiment and spread. Alexander is Lebanese-American and grew up eating za'atar, but realized no one had introduced one of his favorite flavors to the masses.

In this show, we talk about Google University — basically figuring it out as you go — to repping your company to how Alexander got his first store placement. It's a powerful story of perseverance, passion, family and food.

Full show notes: wecouldmakethat.com/zesty