Mastering Innovation

“There’s no Better Time to Be in Retailing than Now”


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Venky Shankar (Texas A&M University) discusses the challenges of retail in an era when customers expect a seamless 360-degree experience. Read more: https://mackinstitute.wharton.upenn.edu/2018/omni-channel-retail-venky-shankar/

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Mastering InnovationBy Mack Institute for Innovation Management

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