The reality is there’s no magical technique to market a business. What does work is being steady and consistent with your marketing by providing value to your audiences and creating content around specific problems allows potential customers, seeking solutions, to find your brand. Learn from a business marketing expert as he shares insights to help you build your brand.

Host: Cress Diglio
Guest: Luis Suarez, Founder and CEO
Tortuga Marketing

There’s No Secret Sauce for Creating Strong Marketing Strategies

From the largest international non-profit association for business brokers, comes a brand new podcast.

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In this episode, Holly Magister, a seasoned CPA specializing in business sales, provides actionable insights into tax planning for entrepreneurs gearing up to sell their businesses. Gain a better understanding of the intricate tax implications discussed and discover how to proactively strategize to maximize sale proceeds while minimizing tax burdens. This episode serves as a practical guide for business owners, empowering them to make informed decisions and optimize their financial outcomes when navigating the complexities of business exits. Don't miss it!

Host: Cress V. Diglio
Guest: Holly Magister, ExitPromise.com

Watch the video version of this episode

Maximizing After Tax Proceeds When Selling Your Business

In this edition of IBBA insights, Cress V. Diglio and Evan Ottaviano of Bennett Thrasher CPAs discuss the importance of quality of earnings (QoE) reports in the sale of businesses. They discuss what a QoE is, why it is important, and how it impacts business buyers, sellers, lenders, and the M&A; process. They also cover the various levels of QoE reports, approximate time to complete, related costs, factors that contribute to a good QoE report, the impact of current economic conditions and industry trends, as well as red flags to look out for in financial statements. Evan provides insights into the necessary documentation and confidentiality of QoE reports and how they are used by stakeholders. This podcast is a must-see for business owners considering the sale of their business to be prepared for the potential of a QoE report.

Host: Cress V. Diglio
Guest: Evan Ottaviano, Bennett Thrasher CPAs

Watch the video version of this episode

Quality of Earnings with Evan Ottaviano

Learn from Joel Goldstein how goal planning and setting can be incorporated into your business and your life to change your mindset and create freedom in more ways than you can imagine.

Host: Cress V. Diglio
Guest: Joel Goldstein, Author and President of Mr. Checkout Distributers

Rethink Your Goal Setting in 2024

Understanding add-backs can be the difference between a business selling for a premium and taking a haircut on the price. Whether you’re a business owner or a business broker, this episode promises real-world insights into adjustments and add-backs in Main Street transactions.

Industry professionals Steve Mariani and Jeff Snell join us in this discussion to help brokers get the most out of their listings and help sellers get the highest value. Don’t miss it!

Advanced Main Street Add-Backs

Working capital is what it takes to keep a business going. Historically, working capital wasn't a significant topic for Main Street business brokers. Still, as deal sizes have gotten larger and private equity groups have added on acquisitions, it's more important than ever for brokers to understand.

CPA Monty Walker joins in a discussion defining working capital and its importance in a business's sale. Listen to this informative lesson for tips and tools to understand this component.

There’s No Secret Sauce for Creating Strong Marketing Strategies

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