No effort goes unnoticed. That’s the throughline as Trevor Grimes sits down with Wael Davis to talk confidence, being findable, and why social media should be fun. Wael shares how long-form writing on Substack, short-form on TikTok, and simple, strategic systems can help you stop mimicking others and start making something that truly matters. From “you do not have to be active on every single platform” to “find what works for you,” this conversation normalizes letting go of perfection, training your algorithms to bring you joy, and posting without fear — even when views are under a hundred. Trevor lays out a practical path: a weekly live show that becomes clips and audio, turning one hour into exponential content. Together they underline two anchors: be kind to yourself and keep stepping into the arena. The result is confidence, clarity, and a human way to build a personal brand that makes you findable.

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👤 Guest Bio

Wael Davis has worked in the social media and digital landscape for 12–13 years. He started in fashion — his first “big boy job” was with Donna Karan International while it was under the LVMH umbrella — followed by roles with Perellis and Steve Madden. Over the last three to four years he moved into B2B and currently works at the Naso National Association of Marketers as the Director of Social Media and Communication Strategy. He also creates across Instagram, TikTok, and Substack, where he writes Clickbait Therapy.

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📌 What We Cover

• “No effort goes unnoticed”: stepping into the arena builds confidence, notches reps, and removes the fear of posting.
• “Be findable”: show multifaceted interests across platforms so people can actually find you.
• “You do not have to be active on every single platform”: find what works for you and don’t cave to pressure.
• Substack and the desire for long form; TikTok as the documentary go-to that normalized making content.
• Make it simple and strategic: a weekly live conversation that turns into clips and audio for exponential growth.
• Let go of perfection: post even when views are 17, 20, 30 — there’s no such thing as a flop.
• Train your algorithms: use “not interested,” don’t engage with what you don’t want, and prioritize content that brings you joy.
• “Be kind to yourself”: positively encourage yourself and keep going.

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🔗 Resources Mentioned

• TikTok, Instagram, YouTube, LinkedIn, Substack, newsletters, email marketing (general mentions)
• Clickbait Therapy (Substack): https://waeldavis.substack.com/
• Wael on Instagram: https://www.instagram.com/waeldavis
• Scrappy ABM (podcast sponsor)
• MrBeast, Mark Rober (examples)
• Bug of the Week (newsletter reference)

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