Welcome to our Season Two era, TheraSwifties! We’re kicking things off with a bang (and the new Fearless (TV) cardigan) by talking to Kevin Evers, author of There’s Nothing Like This and senior editor at Harvard Business Review. In his new book, Kevin breaks down the brilliance of Taylor Swift as both a music icon and a business mastermind. From navigating industry shakeups to re-recording her masters, we dig into how Taylor turns heartbreak — and corporate drama — into chart-topping power moves.

Our conversation dives deep into: - The emotional intimacy she builds with fans- The radical act of reclaiming her art- How she turns every “you’ll never make it” into a “watch me”- And why her kindness is as impactful as her killer bridges

This episode is for anyone who knows Taylor is so much more than just catchy lyrics — she’s a force reshaping the music industry from the inside out.

Show notes:

* Buy Kevin’s book There’s Nothing Like This: The Strategic Genius of Taylor Swift

* Follow Kevin on Instagram and LinkedIn

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