This week on Gatecrashers, we sit down with Canadian entrepreneur and film producer Therese “Tag” Goulet — the powerhouse known as “The Sugar Mama.” Instead of waiting for gatekeepers to greenlight bold ideas, Tag built her own wealth and began backing creatives with her own money — funding music, films, books, and entire creative movements.

Now, as the visionary behind The Gift (formerly The Sugar Mama), she’s taking that mission to television — awarding one artist a $100,000 unrestricted grant to bring their work to life. No strings. No ownership grab. No creative control. Just belief. With two seasons now under their belt, they plan to expand beyond Alberta to Canada and the world. 

In this episode, we dive into:
• How Tag turned personal setbacks into financial success
• Why giving back to artists became her life’s mission
• How she decides who to invest in — and what makes someone fundable
• What writers and creators can do to attract supporters
• How to thrive in today’s evolving creator economy
• And what’s next as The Gift prepares to go global

This conversation is about power — how creators can stop waiting for permission.

If you’ve ever dreamed of someone betting on you… this episode will make you ask: What if that someone could be you?

Follow The Gift

Instagram: https://www.instagram.com/thegifttv/
TikTok: https://www.tiktok.com/@thegifttv
YouTube: https://www.youtube.com/@TheGift.TVShow

Follow Tag

Instagram: https://www.instagram.com/taggoulet.filmproducer/?hl=en

🌐 Connect

• 🎬 Production: ⁠@foxandsiren.productions⁠

• 📸 Makayla: ⁠@iammakaylamcintosh⁠

• 📸 Cat: ⁠@catyudain⁠

• 📰 Makayla’s Substack: ⁠Rebel Waves⁠

• 📰 Cat’s Substack: ⁠catyudain.substack.com⁠

• 📩 Email: ⁠[email protected]⁠

  
  

GateCrashers Podcast theme by Derek Graham Sound

Website: ⁠⁠⁠http://Dgsound.net⁠⁠⁠

Instagram: ⁠⁠⁠http://instagram.com/dgrahamsound