Whether you like it or not, the smaller the business, the more local the business, the more you, the business owner, are it's strongest representatiive.What you stand for personally, and how you present that to the world, could make all the difference.In our estimation, not enough small business owners consider their own personal brand and how it can affect their business performance.But we probably all know a local example of someone's actions outside of the business causing real revenue los...