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When was the last time you tried to change someone’s mind? How did it go? In our hyper-polarized world, persuading someone to see issues differently can seem maddeningly impossible. But David McRaney believes he has discovered a way. He is author of a fascinating new book called How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion , in which he lays out a psychological and scientific approach to getting people to change their minds. David culls from cutting-edge research and techniques used by groups such as political canvassers to detail a step-by-step process of getting someone to change their opinion, no matter how dug in they may seem.
By Jonathan Small4.9
163163 ratings
When was the last time you tried to change someone’s mind? How did it go? In our hyper-polarized world, persuading someone to see issues differently can seem maddeningly impossible. But David McRaney believes he has discovered a way. He is author of a fascinating new book called How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion , in which he lays out a psychological and scientific approach to getting people to change their minds. David culls from cutting-edge research and techniques used by groups such as political canvassers to detail a step-by-step process of getting someone to change their opinion, no matter how dug in they may seem.

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