Old-school marketing tools like store signage and direct mail are enjoying a new popularity.

In fact, eighty three percent of marketers surveyed say using tools like direct mail bumps up ROI.

Old School Marketing TechniquesPatinella started by supplying a definition of direct mail for younger people who might not be familiar with it.

“With direct mail marketing, businesses can deliver messages physically to a consumer’s mailbox through the United States Postal Service or other delivery service.

“ In 2011, a national survey of more than 160 large and small businesses found signage was a main factor in their marketing plan. | To read full story, visit https://startuparound.com/read/1584981010.6656892/These-Old-School-Marketing-Techniques-Are-Making-a-Comeback?ref=audio_experience