It is one thing to get out in the market, and it is another feat altogether to STAY in the market place and grow and thrive.  Both early stage and mature companies often struggle with successful growth strategies that bring short term gains while ensuring long term value and viability. In this episode we discuss the keys to successfully and optimally investing in growing your business to garner new business while making sure you are leveraging your core customers that initially gave you traction in the marketplace.