https://www.youtube.com/watch?v=kfsjoJAe6vc
Brian goes over one of his favorite old sayings from marketing legend Dan Kennedy.
Transcription
They all go lame.
Hi, welcome back to Brian J. Pombo Live. I'm Brian pombo.
This is a show that we record live on a daily basis, bringing new business ideas, concepts, talk about principles, strategies and tactics in business, specifically for business owners, executives, the people that are in charge. So hopefully it's find you good today.
This is a little lesson that I heard years ago from Dan Kennedy. And it is one of my favorites that I'm surprised I don't think I've ever dedicated an entire episode to this one. But it is it was a big one for me. And it's…we'll see how this hit you.
So Dan is involved in race, in the race track business. And he has he's had horses, and he's raised himself and so forth. And he talks about this term called, they all go lame. It's in reference to horses, they only have a certain span of life to where they're useful on the track.
There's a point at which they aren't anymore, you know, age, injury, everything else that comes comes with the territory, right?
Well, he uses it in reference also to people. Because the plain fact of the matter is, especially if you're an employer of people, or if your fear if your business is dependent on people, which most businesses are to some extent.
And the term, the idea is that they all go lame, that every person has a high point to where they're doing really well. But there will always be a point at which they don't perform at the same level, in that position long term.
It doesn't mean you can't work with them from that point on, but you can't expect the same level of performance their entire life, it's just not going to happen. It's not natural, and plain fact of the matter is, that I didn't quite get and I think it was part of my age, as being a very young and not seeing enough of life and not really having enough people around me kick the bucket is that people die, everyone dies.
It's going to happen, eventually, you will not be able to be you will not be able to depend on anybody. Because in the end, everybody eventually kicks it. Or they go missing or they get, you know,
what's it called, you know, lifted up to heaven, you know, and so forth. It doesn't matter, but they're not going to be here. They're not you can't depend on any human being. We're all flawed. And we're all we all have a body that eventually runs out on us. Right? And so that it's just a fact, they all go lame. And we always get
amazed when someone who has done amazing things, stops doing amazing things at one point, they don't perform whether it be an athlete, you know, your Tiger Woods, your whoever it is it any athlete, eventually, they slow down.
All athletes do that and that's a very specific thing to think about, especially in terms of resources you think of from the physical, but it also comes from the mental, you know, any politician, any, let me think of a business leader.
An example that that Dan uses is, is Michael Eisner who ran Disney and saw the he oversaw the largest renaissance of any company of that size ever, in the history of human beings. Right. And it's a big, pretty big feat for a CEO and eventually, you know, Chairman, CEO, and so forth.
That's a big deal. But eventually, he went lame, eventually, whatever it was caught up, and he wasn't able to perform at that same level when he got ousted.
Not directly,