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They Get It
They Get It episodes
- 80. That's a wrap on season 1 of They Get It
We just have to start with a massive THANK YOU to all of you who listen to our content each and every week. It's all of you that have kept this project fun for us for the last (almost) two years. With incredibly full hearts, we are signing off!
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8 min - 79. The power of a complimentary partnership with Rachel Katzman and Julie Cartwright, Founder and President of P.Volve
We always hear about how picking the wrong partner can be so devastating for founders and businesses. In this case, Rachel and Julie are a power team. They have such complimentary skillsets and it's that yin and yang that has allowed P.Volve to become the fitness powerhouse that it is today. Press play to hear their story!
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42 min - 78. How Cheryl Yonnatti Foland pivoted her entire life and built lilah b.
Not many people make the pivot from the New York financial industry to become a west coast beauty entrepreneur but Cheryl did! In this episode, she talks through her introduction to beauty and the early days of lilah b. She also shares her perspective on the power of community and how it has helped her along the lilah b. growth journey. Press play to hear her tell us all about it!
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27 min - 77. How to pivot your business without compromising your brand with Ali Kriegsman, founder of Bulletin
It's extremely rare when we hear an established business is exactly the same as it was in year one. As businesses are growing, they need to evolve, adapt and pivot. The problem is that most brands have to start from scratch when they do decide to pivot. Ali's story with Bulletin is so interesting because her brand was actually strengthened thanks to these pivots. Press play to hear how she did it!
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50 min - 76. Maggie Sellers on advising and investing in hyper-growth ecommerce brands
If you've been keeping up with the DTC space, you know that now is an incredible time for brands receiving funding. Every time you open up a social app, you'll see headlines of massive fundraising announcements. What you may not know is what happens behind the scenes and how these brands end up raising the money they do. Maggie's story is incredible. She shares a great example of how she used her expertise to build her portfolio of investment companies before she had the money to truly angel invest. This is a must-listen episode for anyone thinking about the world of investing and fundraising- especially if you plan to invest one day. Press play to hear Maggie tell us all about it.
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58 min - 75. How 2 women from Estée Lauder and L'ORÉAL built Lohn, the candle company designed to scent your journey with Co-Founders, Kat Juskey and Victoria Mierzwa
In this episode, we get to hear Kat and Victoria talk through their founding story of their business, Lohn. We hear about how they got connected with one another, how they leveraged custom products to bring in some initial revenue and how they tapped into the trade show circuit to get their name out there. If you're struggling to find work you're passionate about, at any point in your career, give this episode a listen to hear how Kat and Victoria created their own path.
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Lohn Instagram
Lohn Website
45 min - 74. Say goodbye to travel size shampoos thanks to this shampoo paste with Co-Founders of Everist, Jessica Stevenson and Jayme Jenkins
I had seen Everist everywhere before we got to speak with them on the podcast. Their branding and PR strategy was just so well executed, they were everywhere (and still are). In this episode, we hear about how both co-founders work together and some of the challenges they've overcome in their first year in business. This is an amazing blueprint for anyone looking to launch their own take on a saturated category. Press play to hear Jess and Jayme tell us all about it!
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Everist Instagram
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50 min - 73. The marketing genius behind the iconic brands like Merit & Mejuri, with Aila Morin, SVP of Growth, Brand & Innovation at Merit
We are so impressed by Aila. She took a chance on an unknown jewelry brand that would later become the Mejuri empire that we know today. Aila walks us through the different growth stages of the company and how her marketing campaigns took social media by storm. She is incredibly articulate and provides so much great advice for people early in their careers. The other key call out in this episode is the power of working under great leadership and how far your network will take you. I'll never do this conversation justice in a short description so press play and hear it all straight from Aila!
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47 min - 72 How Taja Collection is changing the game of gifting with founder, Annabelle DeGrazio
Annabelle's story from corporate to entrepreneur is one we hear all too often! You never know when the idea for your business will strike. Marketing as a gift brand can be incredibly difficult, how do you make sure you're top of mind for the few times each year when someone buys a gift. The solution to that question, for Annabelle, was in personalization. Press play to hear her tell us all about it!
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28 min - 71 From managing Christina Aguilera to creating the marketing agency that powers Reebok and Tiffany Co with Allison Statter, Founder of Blended Strategy Group
Allison Statter has such a cool story. In this episode, you'll hear about her upbringing and her experience joining the family business. My favorite part of her story is hearing about her not taking the easy road. It was important to Allison for her to find her niche and carve her own path. Not only did she find a lane that she excelled in, she built an entire business around it. In a world that is as competitive as the marketing agency world, she and her team have landed such amazing brands and talent, which is a testament to Allison's understanding of the space. Press play to hear her tell us all about it!
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Brand we’re loving this week: Three Ships
Use this link or the code THEYGETIT20 for 20% off your order!
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Allison Statter's Instagram
Blended Strategy Group
44 min
About They Get It
From the publisher's feed
If you have a business or you're thinking of starting one, They Get It is for you.
Emma Clark and Kelsey Burdett have worked with thousands of entrepreneurs over the years and have created a platform to feature the brands and founders who just 'Get It'.
You'll hear how founders built their businesses, the strategies that helped them scale and you'll get a peek behind the curtain at some pretty uncertain moments along the way.