Simon is the co-founder and CEO of Who Gives A Crap, a toilet paper company that dedicates half of its profits to build toilets in the developing world. Simon is an entrepreneur and philanthropist who has built three social enterprises focussed on revolutionising the way brands thinks about giving back.

We talk to Simon about how Who Gives A Crap built a distinctive brand using every touch point, the role brands can play in improving the world and if he’d ever consider spending $5m to run an ad in the Super Bowl.

Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.

Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.

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