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They Sold Their Company to Boston Scientific and Then Reacquired the Technology Years Later – The Unique Story of NuCryo Vascular
Because of diminishing margins, a lot of major medical device companies continue to add products to their sales bag in hopes of meeting top-line revenue goals. But selling the entire bag is challenging. When the bag gets too big, a typical sales force will usually focus only on products that generate the most revenue. So what...[read more]
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By Scott Nelson
4.7
6868 ratings
Because of diminishing margins, a lot of major medical device companies continue to add products to their sales bag in hopes of meeting top-line revenue goals. But selling the entire bag is challenging. When the bag gets too big, a typical sales force will usually focus only on products that generate the most revenue. So what...[read more]
Related Stories
- Why Intersect ENT is an Example of Hope for the Medtech Industry
- Are Medical Device Models the Key to Building a Lean Medtech Startup?
- Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To
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