They trusted the brand. Then everything changed.

In this episode of Got Spice?, I sit down with Ryan Walker, President of RJ Walker & Co., to talk about what most financial firms still get wrong about PR, marketing, and reputation — even in 2025.

We cover:

• Why “Reputation Matters™” is more than a tagline

• The evolution of RJ Walker from media firm to marketing powerhouse

• What wealth managers and fintechs must fix if they want to stay relevant

• How to build trust without buying attention

• What Ryan learned about risk, reinvention, and starting over

Whether you’re in wealth, fintech, or any legacy industry trying to modernize, this one’s for you.

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