On this episode of ChaiNet, we sit down with Nikita Naterwalla, founder of Arelang, and Dr. Shefali Thakkar, who leads R&D.

They’re building what they call India’s first candyceutical brand, wellness through chocolates and gummies. No boring pills. No supplements that disappear into a drawer.

We talk about:

- Where the idea came from and why supplements needed a rethink.

- The biggest misconception people have when they hear candyceutical.

- How to make a product enjoyable without making it feel unserious.

- What consumers should look for to separate real formulation from good marketing.

- Whether they’re building a product brand or a whole new category.

- What’s harder, making the product or making people understand it?

If wellness feels like homework to you, this conversation might change that.

Listen to Nikita and Shefali on ChaiNet now.

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