I'm all about “a rising tide lifts all boats”.

So, whenever the Marketing 101 SWOT Analysis comes up, I’m ready to share my reframe of the competition part of the “T” with anyone nearby.

In today’s post, I’m talking about the "T" as it refers to Competition. Specifically, how we can view their “threat” through a different lens.

When we see our collective businesses as options instead of competition that aims to “inflict pain, damage,” or seek “retribution” for opening for business, we can see that we all want the same things.

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This is an audio version of the Substack, OPEN for Growth, by Ana Maria Muñoz

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit openforgrowth.substack.com