Thijs is the General Manager, Consumer Apps at NewStore. Previously, he is the founder of Touchwonders, and Highstreet Mobile. 

At Touchwonders, he built best-in-class apps for tablets and smartphones with the belief that simple, smart and delightful software can make life better. He worked with companies like ING, Rabobank, Volkwagen, Audio, Zoover, and many more. In 2014 he launched Highstreet Mobile: a SaaS mobile retail platform for fashion and lifestyle brands. At Highstreet the mission was to help brands to improve customer experience on the couch, on the go, and in their brand stores through amazing native mobile apps. In 2021 Highstreet was acquired by NewStore Inc. and our platform is now an integral part of the NewStore Omnichannel Platform. 

As referenced in the interview, a link to the Sports Illustrated video: https://youtu.be/ntyXvLnxyXk