Value added processors have a unique job and perspective in the small- and medium- sized supply chain. Listen to this week’s episode with guest speaker Brian Ruhlmann, founder of Craic Hot Sauce's, to learn about their story, communication strategy, and how they source from 18 farmers last year. That is 100% of peppers and tomatoes sourced locally! We discuss opportunities of vertical integration as well as profitable examples of coordination in your value chain. Brian convinced us that it is all about having a good Craic!