These days, any popular apparatus or device is a good candidate to become a content and services channel. We’ve seen it with computers, smartphones, and cars. Not surprisingly, we’re seeing the same trend evolve with high ed institutions, as their local infrastructure is being transformed into a powerful channel to reach new audiences across the globe.---Perceptual illusions occur everywhere, including nature, art, and education. As humans, we are susceptible to them because we generally insi...