Recently, we met with various small business owners to understand their marketing needs. What we found was that this varied group generally had the same misunderstandings or misuses of their websites. To help them and help others. we’ve compiled a list of assets every site should have, and in this podcast, we tell you how to get the most from them.

Google Tag Manager Sign Up – Install Instructions

Google Analytics Sign Up – Install instructions via Tag Manager (video)

Google Search Console Sign Up

Google Optimize Sign Up – Install Instructions via Tag Manager

Facebook Pixel Setup – Install via Tag Manager (note, they have a much better install option through Tag Manager once you setup your pixel.)

Twitter Pixel Setup – Install via Tag Manager

LinkedIn Insights Pixel Setup – Install via Tag Manager

Hotjar Sign Up – Install via Tag Manager