In this episode of The Photographer’s Couch, Megan opens up about what she no longer photographs — and how letting go can actually grow your business.

When she started over 15 years ago, she said yes to everything: weddings, newborns, birthday parties, boudoir sessions — all of it. Like many photographers, she thought success meant doing it all.

But through experience and burnout, she learned that real growth comes from clarity — knowing what brings you joy and what doesn’t. This episode is equal parts encouragement and permission slip for every creative who’s struggled to niche down or felt guilty about saying no.

🧠 Key Takeaways

• You don’t have to photograph everything. Saying “no” creates space for the work you love.
• Exploring early on helps you discover your niche — you often have to try it all before you know.
• Balance matters. Offering a few session types (families, seniors, branding) helps through slower seasons.
• It’s okay to evolve. Your business will change — give yourself permission to pivot.

📸 What Megan No Longer Photographs

1️⃣ Newborns (Mostly)

• No more in-home, prop-heavy sessions.
• Now focuses on lifestyle newborn sessions — simple, natural, connection-driven.
• Refers fully posed newborn work to Kim Sha’s Photography in Clemmons, NC.

2️⃣ Boudoir

• Tried it, realized it’s not for her — and that’s okay!
• Appreciates the genre but prefers to stay within her style and comfort zone.

3️⃣ Weddings

• No longer books full-day or large weddings.
• Still enjoys small, intimate celebrations (under four hours).
• Prioritizes balance, family time, and aligned projects.

4️⃣ Birthday Parties

• No full event coverage.
• Will capture milestone portraits or family moments but not entire parties.

5️⃣ Santa Sessions

• After years of magical holiday events — including her Toys for Tots sessions — Megan officially stepped away in 2025.
• Her longtime Santa retired, and she chose to close that chapter to welcome new creative energy.

💡 Real Talk: Finding Your Niche

“When I started, I thought I had to do it all to be an expert. What I learned is that doing it all helped me figure out what I actually love.”

Megan reminds photographers and entrepreneurs that you don’t have to know your niche right away. Try things. Learn. And when something stops feeling right — release it without guilt.

Your business should grow with you, not drain you.

🗣️ Connect with Megan

If you’re a photographer or small business owner navigating your own “what to let go of” season, Megan loves connecting and encouraging others.

📩 Reach out through mgioeliphotography.com or connect on Instagram @mgioeliphotography.