When is it smart to keep your business’s “trade secrets” — and when should you blow them up? How much sharing is too much? As I was writing a quick introduction to Rand Fishkin over on Copyblogger, I got to thinking about this “transparency” buzzword. When is it good business to play your cards close... Listen to episode

Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands

<a href="https://twitter.com/soniasimone" target="_blank">Sonia Simone</a> delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.

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Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.

<a href="https://twitter.com/soniasimone" rel="noopener noreferrer">Sonia Simone</a> delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.

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Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands

Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands