If you’re like me a short time ago, thinking about making a change in your business or pivoting to another field, you’re probably also already trying to talk yourself out of it. Thinking about all of the factors that will need to be changed if/when you make this change is daunting – what about all of the old blog posts that link to each other, the email sequences, the freebies, the pins and posts and all of the things?! If that sounds familiar and gets your pulse racing, this is for you. Let’s reframe and shift the perspective to focus on what matters even more than SEO.

To read the corresponding blog post, visit: https://www.borderlessstories.com/blog/matter-more-seo.

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