The BITE Pod

Things That Shouldn’t Be Surprising: A Practical Look at Export Compliance with Sarah Massie


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Export compliance shouldn’t be full of surprises — but too often, it is.

In this episode of The BITE Pod, host Anne Riitho sits down with Sarah Massie, Founder and President of S Massie Consulting, to unpack the rules exporters deal with every day but rarely feel confident about.

Sarah brings more than 20 years of experience in international business, ITAR/EAR guidance, and export compliance training. She breaks down the BIS and OFAC 50% rules, anti-boycott requirements, and common misconceptions around military end users — all in a way that’s clear, practical, and refreshingly non-intimidating.

If you’ve ever felt blindsided by the “rules you didn’t know you needed to know,” this conversation will help you rethink how you screen customers, train your teams, and build a compliance program that actually works.

Whether you’re a small manufacturer or a global exporter, you’ll walk away with actionable insights — and far fewer surprises.


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Sarah Massie

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The BITE PodBy The BITE Team