Listen. Learn. Lead

Things you need to know about Giving Tuesday


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Known as Global Giving Day, Giving Tuesday has been a day dedicated to philanthropy for schools since its inception in 2012. Since the beginning of 2012, awareness of Giving Tuesday has continued to rise each year, with donations raised from charities around the world.


Since Giving Tuesday is designed as a one-day event, if you are just starting out, you should keep your commitment and fundraising goals modest. If you can't contribute financially, look at Giving Tuesday's options for holding a fundraiser, sending aid directly to the most important workers, or returning it by prepayment.


While you may want to be able to use email to promote your Giving Tuesday campaign, you should pay the same attention to social media messages where the younger crowd hangs out, such as Twitter and Facebook.


Celebrate the holidays by donating to the organizations that support you this year or to an organization that you have supported for years.


Tuesday's crowdfunding campaign is one thing, too, especially if volunteers are the kind of people who like the opportunity.


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Listen. Learn. LeadBy Ernest Martinez