What are the real lessons you will never learn in business school? In this episode, we break down the unfiltered truths about building a brand, from mastering distribution and prioritizing repeat customers to embracing speed over perfection. We talk about how a founder’s role constantly evolves, why longevity beats hype, and what it really takes to survive the highs and lows of entrepreneurship. If you are building a company or thinking about it, this is the advice we wish we had on day one.More on Natalie Holloway:Personal Instagram: www.instagram.com/natalieholloway/“Bala” Instagram: www.instagram.com/bala/“Balacize” Instagram: www.instagram.com/balacize/Substack,“Working Out in Heels”: natalieholloway.substack.comBook a 1-on-1 Call: intro.co/NatalieHollowayMore on Lana Elie-Meyers:Personal Instagram: www.instagram.com/lanaelie/LinkedIn: www.linkedin.com/in/lana-elie-875b383a/