Think about media. As Entrepreneurs, you think about advertising. 80%-90% of entrepreneurs do not even think about it and they are not familiar with a ton of opportunities that are even free with a little investment of time. Don't just put out press releases but look at some of those resources we talked about earlier to see where media is looking for sources where you might be a source. Don't be afraid. A lot of that is a mindset too. You are an expert as well. You would not be doing what you are doing if you were not an expert. Don't be afraid to put yourself out there.