We talk to Dr. Scott Grant about he applies the principles of purpose, plan & value in communication. Dr. Grant works with schools, students, and sports team to teach them how to best use social media. He also recently gave a TED Talk to explain his philosophy for engagement and tells us how he prepared for that talk. The best way to describe Dr. Grant is to do it the way his students do, "he's awesome." We hope that this episode pumps you up to get out there and create the content you want and communicate more effectively.