App experiences aren’t limited to smartphones; combined with bots and AI they are bridging the digital and physical worlds, creating new opportunities for smart marketers to reach, engage and convert consumers on the daily journey. Our host Peggy Anne Salz catches up with Paul Jarrett - managing director and founder of Sonin, a leading UK app development agency creating bespoke apps for enterprises and consumer use – to discuss this shift and how cutting-edge brands, including Walmart and Shell, are re-imagining the app experience to offer consumers value on mobile and in the real world. This week’s Hot Spot segment with Shahab Zargari lifts the lid on the real story behind influencer numbers.

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