05.13.2016 - By Charles Chandler
In 1997, Apple began an ad campaign called “think different”, which featured billboards with large pictures of notably famous people like Albert Einstein, Thomas Edison, Amelia Earhart and others alongside the Apple logo and an ad slogan that said, “think different”. In essence, Apple wanted to associate itself with greatness. The implication was that by … Continue reading 015 “Think different” about effectiveness →