Companies that adopt an ABM go-to-market strategy outperform those that don't. That's according to research from our guest on this episode, Co-founder and CEO of specialist ABM market research and advisory firm, ForgeX.

It makes sense when you think about today's expectations of a personalized experience. The challenge lies in adapting ABM to suit your own business needs. This requires some independent thinking.

Join Davis Potter from ForgeX, and our own EVP of Growth, James O'Flaherty, as they take a fresh look at ABM for today's go-to-market strategies.

They cover:

• what ABM looks like today
• the best areas to be focusing on
• where the market needs to develop
• new models to use to make ABM work for you
• the intersection of demand gen with ABM
• predictions for the future

ForgeX: https://www.forgex.ai/

Just Global's ABM solution: https://justglobal.com/just-abm/

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