In this episode, we cover the big question, what is inbound marketing? Listen in as we cover the basics, and start scratching the surface of some of the elements to this method. Including the Buyer's Persona, Buyer's Journey, Content Development, and SMART Goals.

We'll also touch on what I call the other side of marketing - outbound marketing, and why I've come to the same conclusion as many others that inbound is the way to go.

We invite you to submit your questions and comments at anchor.fm/rachaelsink/message, or any of our social media accounts.

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