When it comes to thinking like a challenger brand, I couldn’t think of anyone better to ask advice, other than the amazing Eric Fulwiler. With oodles of experience, Eric was previously CMO at 11:FS where he built a media machine and is now Founder of his own agency Rival.

Listen in as we chat about:

- Doing more with less – what does that look like for marketing?

- Challenger brands seem to thrive under pressure, so what are they doing right that bigger players could learn from?

- So many marketing leaders often feel like they’re juggling a hundred things at once with no time for a breather.

- How can we manage it all, especially when we’re trying to do more with less?

- Myth busting the biggest misconception about challenger brands

Music clip by Filo Starquez, Divergence