In this episode of the eLearning Champion Podcast, host Sherna Varayath talks with Mike Taylor — learning strategist, author, and instructional design expert — about why L&D needs a marketing mindset to truly make an impact.Mike Taylor shares:

• The $350 billion problem in corporate training
• How marketing principles can revolutionize learning outcomes
• The "SURE" framework for writing content that clicks
• Why first impressions in training matter (even before the first word is read)
• Practical automation tools to save time and improve learner engagement
• Two quick wins you can try tomorrow to make your training more effective

If you’re ready to design learning that grabs attention, connects emotionally, and drives real performance, this episode is packed with ideas you can use immediately.