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In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world and local tourism can adopt a newsroom mindset. We explore the importance of timeliness, authentic storytelling, and relationship-building using a standout campaign from Hattiesburg, Mississippi, as a case study.
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In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world and local tourism can adopt a newsroom mindset. We explore the importance of timeliness, authentic storytelling, and relationship-building using a standout campaign from Hattiesburg, Mississippi, as a case study.
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