In this episode, Robert Herbst joins the podcast to explore why the future of selling depends on identity, honesty, and real human connection.

Together, they discuss how a life-changing experience shaped Rob’s work in sales, why great selling starts with curiosity instead of performance, and what it means to move from salesperson to sales practitioner.

In this episode, you’ll learn:

• Why identity matters more than sales technique alone
• How purpose helps salespeople overcome fear and rejection
• Why genuine curiosity leads to better customer conversations
• What it means to think like a sales practitioner
• Why human conversation is becoming more valuable in sales
• How strong sales coaching helps people grow with confidence

Listen in to learn how to build a more grounded, honest, and effective approach to sales.

Learn more about Robert’s book, ‘Cheating Death’ here.