When you’re preparing for your day in sales, surprisingly, a major part of your process has got to be how NOT to think like a sales rep, but rather to think like your customer. Maybe you’ve heard this before, but joining us is a guy who, through many years of experience in front of customers and of consulting sales teams, has developed road map that’s ready for prime time. Jerry Acuff, CEO of the consulting firm Delta Point, joins host Dan Walker in this 10-minute podcast.

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