A blind spot is something that is critically important even though we are unaware of it. The fact that you don’t know you are missing it doesn’t make it any less important. In fact, because you are unaware it becomes even more important.

Here at OmniStar, it’s our Tag Line “Illuminating Blind Spots”. We consider it Job #1 to help you find, Illuminate and see your Blind Spots! It’s what we do because you can’t see your blind spots alone.

“We see what you are incapable of… that's what we do.” David Darab, DDS, MBA

Cognitive Biases affect how we make everyday decisions, big and small as well as how we think about and invest our money and create our wealth.

A cognitive bias is an error in cognition that arises in a person’s line of reasoning when decision-making is flawed by personal beliefs.

When the Bias is unseen by the individual but seen by others, it is a Blind Spot.

The Cure here is recognizing and acknowledging that they exist. Once you become aware of these Cognitive Biases they are no longer Blind Spots.

I am subject to this, as I bet you are too, in the areas of clinical practice, business decisions as well as finances, and investing.

I tend to “cubbyhole” things, giving a lot of weight to my time in the business. I think to myself…I have done this for 30 years, I have seen everything, I should be good to go! But that is not always the case. Just because it looks the same doesn’t make it the same. I can still find myself in “the ditch” when I overlooked a small feature or minor detail that has snuck up and “bit” me.

So let’s dig deeper here.

Let’s Illuminate for you what Cognitive Biases Exist so they will be less likely to create Blind Spots!

Understanding Cognitive Biases first starts with understanding Heuristics.

So what are Heuristics??