The Knowledge Shop

Think this is the most scared I've been talking on an episode yet. But figuring things out slowly.

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So this week's episode was pretty personal for me. Before I dive into that, here are some quick reflections on what I’ve learnt this week.

  1. Use hooks to grab people’s attention in marketing. For me that was strawberry jam on Linkedin, previously bagels in my episode names. Now wondering what other hooks I can use, to increase engagement / awareness?
  2. Found that posting on Linkedin around 12, gets me the most interaction - perhaps a good split between east coast US and UK / Europe? Test to find your time, and avoid re-sharing content on Linkedin. The algorithm hates it. The content will never be seen. Oh and use tools like Buffer, if you are posting a lot, it will help you manage the content.
  3. Audience feedback. Apparently I am not alone in some of my inner critic / self-doubt thoughts/ Thank you for letting me know. It’s really hard when you’re recording and talking to yourself, but I do believe strongly that others have similar struggles, and so I really appreciate, hearing from you that my hunch is correct. I hope this helps, and will continue to help
  4. Find your tribe. Who emulates what you are trying to build / want to become? Find where they live, and go join them. You will pick up their habits / learn from their wisdom / avoid mistakes. For me that’s surrounding myself with other entrepreneurs / VC’s, for you it could be musicians, C-suite execs, developers. Happy to help brainstorm how to find them for you, If its useful. This came up in “Grit” again, and I realised that I naturally surround myself with people, so this is proof I should keep doing it, and you should too!

    5. Deepdive: Why building my prototype was so hard (read why I was procrastinating so much).

    Because I was scared! It is a direct reflection of me, and I didn’t want to disappoint people, let you down, and or put something out that was so bad it changed your opinion of me. I was holding on so tightly, because I felt it needed to be perfect.

    That was a big realisation. And that realisation, then made It easier to figure out how to move forward. (You’ll be pleased to know I have now build my user flow prototype, and going to start showing it to people).

    In case they are useful, here are some tools that finally pushed me over the edge to actually make it happen……

    First - think “ACT” - thanks Reid Hoffman, and your Masters of Scale Course.

    • A - Ask questions. What is wrong in this situation, how can I improve it. As your potential customers their views.
    • C - Connect with your network. Run your ideas by them, get their feedback. Would they back it?
    • T - Take action - what can you do right now? Don’t over think it, make that call, send that email, just do it (Nike were really onto something there).

      • Still struggling? Combine with Mel Robbins 5-second rule. Count backwards in your head (or out loud). To get you to take action. Think rocket ship taking off. Have an idea, count down NOW and do it!!!!!

      So - that was a lot for this week, but I hope the vulnerability and the tips will help you keep going on your entrepreneurial journey. Please reach out with ideas, and where you are stuck. This founder journey is lonely, it doesn’t have to be!

      Tori

      Resources Mentioned

      • Buffer https://buffer.com/
      • Grit - https://angeladuckworth.com/grit-book/
      • Masters of Scale Course - https://join.mastersofscale.com/freeweek/PNI5Kdd02qr0nxi
      • Mel Robbins - 5 second ruke - https://www.youtube.com/watch?v=nI2VQ-ZsNr0&t=6s
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        The Knowledge ShopBy Tori Hanson
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