The psychology of today’s car buyer is heavily influenced by the millennial generation. JD Powers predicts that by 2020, 40% of all new car sales will comprise of millennials. It is inevitable that these same car buyers will eventually be buying from their peers. Dealer Principal and Consultant, Jeff Wahl, trains and recruits prospective dealership employees throughout the United States. Through his eyes, he imparts how dealerships can attract a millennial workforce.

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To hear the raw interview with Jeff Wahl, listen on Youtube.